In the initial research phase of the project, the team was given a direction from Singapore Polytechnic (SP) to highlight the “First” aspects of SP’s achievements. We started our ideating and planning, all while consulting the help of social media and our other SP peers to get a good understanding of how students viewed SP, and rather, what were the words and moments they associated with SP.
We were able to gather that the majority of student’s “first experiences” in SP were those that were more social in nature, and had deep connections to the co-curricular activities one partook in school. As we dug deeper, and consulted the SP comms team, we discovered the different more unique first experiences that students with less social commitments in school experienced. For example, students studying design were able to experience their first production filming in school; students studying perfumery and cosmetics got to try out making their first fragrance; students studying architecture experienced building their first earthquake proof models.
We chartered students' various first experiences and built on those strong emotions and passions to create a colourful campaign, mirroring the bright students in SP.
We made the choice to take quite a different art direction this year, and moved into a colour palette and style that was much cuter and cheerful as compared to the more elegant designs of previous years.
Time for execution of designs came and the team ended spending too many nights OT-ing in hopes of finally completing the plethora of designs needed. The collaterals spanned from digital pins, to a 2-storey tall canvas banner that was to be donned in the central of SP campus. I handled most of the printed designs in the team, which meant completing collaterals such as the banners, brochure publications, mailers to be sent to prospective students, etc. And having experimented with wayyy too many designs for each of the collaterals, I was able to grow a really good grasp of layout from the tireless training and drilling of layout from my boss. (I am super super super thankful for all the layout practice I got from it as now I’m able to plan layout with ease…)
I also worked on completing the case film which was a huge rush (but ended up not being completed due to time constraints) (Ask me about this! I’ll explain more if you’d like to know!) and that portion really tested and pushed my limits of motion graphics.
Having learnt a great deal from this whole campaign, I would definitely do it again to experience the challenge and joy of creating each collateral, and most importantly, getting to work with such an amazing team on such a huge project.
Getting to art direct and assist in the SP Open House shoot was a great opportunity as I got to meet students from all fields in SP, while learning about their different experiences in SP, their CCAs and their fun memories. Since this project occurred after the peak of the pandemic, we were lucky to be able to host a physical on-site photoshoot, which helped to break the monotony of office work.
As a pretty proactive student, I brought up that I wanted to try working on the SP Open House brochures as I wanted to learn more about layout design. However, that quickly proved to be the greatest hurdle in this whole project as I was working on 8 separate brochures at once, with 8 different documents of content, and 8 different school specific segments to feature. It was honestly such a struggle at the start as I wasn't very familiar with layout design prior to this project. I spent many days working out drafts and consulting my boss for advice, changes, suggestions and more to help improve the look and feel of the brochure. Eventually after many weeks of hard work, OT-ing and many many many drafts of revisions, the final brochures were approved for print and digital distribution.
This was a character development arc, now I can probably handle any layout design you throw at me. Fortunately, having improved layout design skills helped to improve all my other aspects of graphic design as well, to ensure visuals looked more cohesive and well rounded!
In the initial research phase of the project, the team was given a direction from Singapore Polytechnic (SP) to highlight the “First” aspects of SP’s achievements. We started our ideating and planning, all while consulting the help of social media and our other SP peers to get a good understanding of how students viewed SP, and rather, what were the words and moments they associated with SP.
We were able to gather that the majority of student’s “first experiences” in SP were those that were more social in nature, and had deep connections to the co-curricular activities one partook in school. As we dug deeper, and consulted the SP comms team, we discovered the different more unique first experiences that students with less social commitments in school experienced. For example, students studying design were able to experience their first production filming in school; students studying perfumery and cosmetics got to try out making their first fragrance; students studying architecture experienced building their first earthquake proof models.
We chartered students' various first experiences and built on those strong emotions and passions to create a colourful campaign, mirroring the bright students in SP.
We made the choice to take quite a different art direction this year, and moved into a colour palette and style that was much cuter and cheerful as compared to the more elegant designs of previous years.
Time for execution of designs came and the team ended spending too many nights OT-ing in hopes of finally completing the plethora of designs needed. The collaterals spanned from digital pins, to a 2-storey tall canvas banner that was to be donned in the central of SP campus. I handled most of the printed designs in the team, which meant completing collaterals such as the banners, brochure publications, mailers to be sent to prospective students, etc. And having experimented with wayyy too many designs for each of the collaterals, I was able to grow a really good grasp of layout from the tireless training and drilling of layout from my boss. (I am super super super thankful for all the layout practice I got from it as now I’m able to plan layout with ease…)
I also worked on completing the case film which was a huge rush (but ended up not being completed due to time constraints) (Ask me about this! I’ll explain more if you’d like to know!) and that portion really tested and pushed my limits of motion graphics.
Having learnt a great deal from this whole campaign, I would definitely do it again to experience the challenge and joy of creating each collateral, and most importantly, getting to work with such an amazing team on such a huge project.
Getting to art direct and assist in the SP Open House shoot was a great opportunity as I got to meet students from all fields in SP, while learning about their different experiences in SP, their CCAs and their fun memories. Since this project occurred after the peak of the pandemic, we were lucky to be able to host a physical on-site photoshoot, which helped to break the monotony of office work.
As a pretty proactive student, I brought up that I wanted to try working on the SP Open House brochures as I wanted to learn more about layout design. However, that quickly proved to be the greatest hurdle in this whole project as I was working on 8 separate brochures at once, with 8 different documents of content, and 8 different school specific segments to feature. It was honestly such a struggle at the start as I wasn't very familiar with layout design prior to this project. I spent many days working out drafts and consulting my boss for advice, changes, suggestions and more to help improve the look and feel of the brochure. Eventually after many weeks of hard work, OT-ing and many many many drafts of revisions, the final brochures were approved for print and digital distribution.
This was a character development arc, now I can probably handle any layout design you throw at me. Fortunately, having improved layout design skills helped to improve all my other aspects of graphic design as well, to ensure visuals looked more cohesive and well rounded!
