Working on Lyf's Social Media was relatively straight forward. The process started with our monthly content briefing and highlighting any key holidays, events or promotions occurring within the month. For example, in June, we had quite a few content angles to work on, such as the Lyf Farrer Park opening media preview, or the CollingWOOF Pets stay promotion for the Lyf Melbourne property.
Since our posts mainly centred around User Generated Content (UGC), we had to put in more effort in planning the art direction and overall visual impact of every post. This meant making use of Lyf's vibrant colour palette and leveraging on bold motion graphic tools to retain viewer's attention.
The project within Lyf's social media calendar that increased by exposure the most was attending Lyf Farrer Park's opening media preview to collect footage with the media team. The footage collected was used for an Instagram Reel shown below, and also for same-day Instagram story posts.
Posts:
This was my first media preview experience, ever! I had no clue what to expect and stuck close to the production team most of the event. It was really fascinating learning about all the different aspects of hosting a media preview, from the PR side to the creative content making. I learnt a lot about the basics of how media previews operate and the creative's role for the preview day. This actually opened up my interests to the world of PR, which kinda led to me wanting to try working in a PR agency (which I did, at my 2024 internship with WE Communications!).
The food was really good too LOL
The scariest part of that night, having been my first media preview experience, was having to direct and talk with the influencers / content creators. I'm generally quite a shy person when it comes to meeting new people, so having to make small talk and start conversations with media was quite stressful and draining. Nevertheless it was a very interesting experience and I got to learn a lot.
Working on Lyf's Social Media was relatively straight forward. The process started with our monthly content briefing and highlighting any key holidays, events or promotions occurring within the month. For example, in June, we had quite a few content angles to work on, such as the Lyf Farrer Park opening media preview, or the CollingWOOF Pets stay promotion for the Lyf Melbourne property.
Since our posts mainly centred around User Generated Content (UGC), we had to put in more effort in planning the art direction and overall visual impact of every post. This meant making use of Lyf's vibrant colour palette and leveraging on bold motion graphic tools to retain viewer's attention.
The project within Lyf's social media calendar that increased by exposure the most was attending Lyf Farrer Park's opening media preview to collect footage with the media team. The footage collected was used for an Instagram Reel shown below, and also for same-day Instagram story posts.
Posts:
This was my first media preview experience, ever! I had no clue what to expect and stuck close to the production team most of the event. It was really fascinating learning about all the different aspects of hosting a media preview, from the PR side to the creative content making. I learnt a lot about the basics of how media previews operate and the creative's role for the preview day. This actually opened up my interests to the world of PR, which kinda led to me wanting to try working in a PR agency (which I did, at my 2024 internship with WE Communications!).
The food was really good too LOL
The scariest part of that night, having been my first media preview experience, was having to direct and talk with the influencers / content creators. I'm generally quite a shy person when it comes to meeting new people, so having to make small talk and start conversations with media was quite stressful and draining. Nevertheless it was a very interesting experience and I got to learn a lot.
